La Rinascente hosted #enjoythefrontrow,
a 5-day event with more than 10 appointments, conceived by the journalist Paola Bottelli and dedicated to consumers and fashionistas.
The Annex was the main stage of the whole event, and was continuously transformed into a catwalk or into a space for fashion initiatives, such as static presentations for accessories or fashion talks.

Design and production:
by Silvestrin & Associati

Location: Milan,
Annex – la Rinascente

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